Ascaa

a blog about Photoshop, Illustrator and inDesign

Hi guys, I haven’t been updating you for a while so I thought I’d hit you with this!This is another layout made by me, and this is my favorite type of layouts.I have pretty much completely free hands, they give me the pictures and the text and the rest is up to me (except for what fonts to use).I just love these type of pages ‘cause theyre so much fun to do, like I’ve said before, it’s sort of like laying a puzzle. It can be annoying at first, but when you start to manage to fit the pieces together so that the page looks good, it’s one of the best feelings in the world! Woho!

Hi guys, I haven’t been updating you for a while so I thought I’d hit you with this!
This is another layout made by me, and this is my favorite type of layouts.
I have pretty much completely free hands, they give me the pictures and the text and the rest is up to me (except for what fonts to use).
I just love these type of pages ‘cause theyre so much fun to do, like I’ve said before, it’s sort of like laying a puzzle. It can be annoying at first, but when you start to manage to fit the pieces together so that the page looks good, it’s one of the best feelings in the world! Woho!

Here’s another layout I’ve made! I have to admit, I’m kinda showing you this layout because I love the clothes, not because of the way I made the page ( This page looks pretty much just the same in each number, but with new clothes on it of course).I want the pants! I don’t know why, but I really like them!It looks chill but at the same time a bit dressy. Yeah, I’m so getting those pants.

Here’s another layout I’ve made! I have to admit, I’m kinda showing you this layout because I love the clothes, not because of the way I made the page ( This page looks pretty much just the same in each number, but with new clothes on it of course).

I want the pants! I don’t know why, but I really like them!
It looks chill but at the same time a bit dressy. Yeah, I’m so getting those pants.

It’s a new week, so I thought I’d hit you with another layout!These pages “Femina Nytt” are one of the first pages in the magazine. It shows a little bit of this and a little bit of that..
You have no idea how much fun a page like this can be. You can do whatever you want with it, as long as it looks good haha. I must say it was a bit tricky but oh so much fun, and you really learn colours and shapes by laying pages like these! Besides the normal (apprenticeship) this is a special week. On wednesday I’m moving to my new appartment! I’ve almost forgotten what it looks like! I can’t wait until I’m settled! This should also be my last week working at Femina, but great news you guys, my apprenticeship has been extended! So I’ll be here until March 16!! (Not sure if I’ve told you that before or not?) It feels soooo gooood to get your apprenticeship extended. Especially at a fun magazine like this one! First of all, it means that I’m not a complete mess, and second of all, it means that i wont be ranting around in my appartment having nothing to do.. So thumbs up on that one! Have a nice day!(btw, the layouts may look a bit weird at times, this is because the pictures I show you hasnt been edited completely. With other words these pictures are pretty much my scetches, that then goes to “repro” where they fix all the little things, like white lines around some pictures etc.. aaand sorry for my english today, I’m a bit tired..)

It’s a new week, so I thought I’d hit you with another layout!
These pages “Femina Nytt” are one of the first pages in the magazine. It shows a little bit of this and a little bit of that..

You have no idea how much fun a page like this can be. You can do whatever you want with it, as long as it looks good haha. I must say it was a bit tricky but oh so much fun, and you really learn colours and shapes by laying pages like these!

Besides the normal (apprenticeship) this is a special week. On wednesday I’m moving to my new appartment! I’ve almost forgotten what it looks like! I can’t wait until I’m settled! This should also be my last week working at Femina, but great news you guys, my apprenticeship has been extended! So I’ll be here until March 16!! (Not sure if I’ve told you that before or not?)
It feels soooo gooood to get your apprenticeship extended. Especially at a fun magazine like this one! First of all, it means that I’m not a complete mess, and second of all, it means that i wont be ranting around in my appartment having nothing to do.. So thumbs up on that one! Have a nice day!

(btw, the layouts may look a bit weird at times, this is because the pictures I show you hasnt been edited completely. With other words these pictures are pretty much my scetches, that then goes to “repro” where they fix all the little things, like white lines around some pictures etc.. aaand sorry for my english today, I’m a bit tired..)

I thought I’d hit you with another layout made by me! This was actually my first assignment when I came to Femina. So these are the first 6 pages I’ve ever created!
Ironicly, I think pages like these are the hardest.. Why?
Well.. I don’t know really.. I think it’s just a personal thing. When you have a big photo with so much room it’s kinda hard to decide where the text should be. It has to look good, not disturb the rest of the picture, not take over, be easy to read and not hide any clothes. (etc etc)
This particulair job was a bit more tricky than others since there was more than just one text, but it was so much fun!

Since I came to Femina i probably know 10x more about fashion and different brands haha. Not complaining! The sad part is that I’ve probably fallen for 10x more clothes now aswell, and I have no money!! Hahaha

Oh yea by the way, I added the femina logo on every picture ‘cause it felt kind of weird uploading photos from a magazine that just came out.. I hope it doesn’t disturb too much, let me know!

Femina — February Issue out in stores today!! In this number you also get an insert filled with lots of tips on different styles and clothes. If you want to read more about the issue, go to this page. (You can translate the text to a couple of different languages by clicking on one of the flag icons at the end of the post.)This is also the first issue EVER that contains layouts made by me!! I must say looking at the cover I’m rather happy that this is the first magazine I’ve ever worked with.. Not many people have the luxury to work with such a "good" magazine right away.. I might just frame it <3 haha. On thursday/friday ill show you some of the layouts I’ve made. I think some of my swedish followers will be rather suprised. Femina has changed it’s looks a lot the last couple of years, from being a magazine that probably only women in my moms age would buy to a magazine that even women my age would love to buy and read!

Femina — February Issue out in stores today!! In this number you also get an insert filled with lots of tips on different styles and clothes.
If you want to read more about the issue, go to this page. (You can translate the text to a couple of different languages by clicking on one of the flag icons at the end of the post.)

This is also the first issue EVER that contains layouts made by me!!
I must say looking at the cover I’m rather happy that this is the first magazine I’ve ever worked with.. Not many people have the luxury to work with such a "good" magazine right away.. I might just frame it <3 haha.

On thursday/friday ill show you some of the layouts I’ve made. I think some of my swedish followers will be rather suprised. Femina has changed it’s looks a lot the last couple of years, from being a magazine that probably only women in my moms age would buy to a magazine that even women my age would love to buy and read!

Fashion addict?

I love… and hate fashion. 
I love what a great power fashion holds. How strong you can feel in an outfit. How much you can crave a specific clothing, how you can fall in love with a photo shoot cause of the clothes the model is wearing. I hate how fashion sometimes can break people down. “Force" people to buy a specific wardrobe or make some people feel uncomfortable when they realize they’re using last season colors.

Have you seen the documentary about Vogue - The September Issue (2009) ?
If not, and you’re interested in fashion, layout, photographing or whatever, you should.
It’s the real world, and you’ll probably both love and hate it.

"Fashion is not about looking back, it’s always about looking forward."
- Anna Wintour (Vogue editor-in-chief)

That particular line got me thinking. She’s so right, and not only when it comes to fashion. I also realized that this probably is my biggest weakness. I love looking back, I always do it. Even if I often move forward rather quickly, I tend to look back a lot. Miss things, styles, old memories, whatever. To be honest I hate changes. I hate miniature changes like updating my Facebook design.. And I wish we still had the old school cars.. (no, not the 90’s, further back please…) ..the CD’s and the Dvd’s thats now slowly disappearing and becoming downloads and blu-ray discs. But to be honest, even if we were to bring these old things back, the fact still stands that it’s 2012.. No matter how much we toss and turn it around. You have to walk away from one door in order to be able to open the next one. 

Does this mean that I can’t work with fashion and media? Nah.. I don’t think so.. I might not become the next editor-in-chief of Vogue though… Or will I? ;) Haha.